Global integrated campaign
To unveil EQ, the next-generation Mercedes-Benz concept car, we featured it with three internationally acclaimed artists and their accompanying protégés: promising talent from the new generation.
I worked with LA, London and NY offices, alongside the Karla Otto team and the creative director, producers, photographers and post production house, to influence the concept, treatment, and deliveries.
Art direction for shooting and post
Agency: Karla Otto; Vice-President Marketing & Communication: Nadine-Isabell Baier; Senior Account Director Marketing: Francesca Robinson, Katrin Schenk; Senior Creative Strategist & Creative Director: Seyna van der Linden; Photo: Luke Gilford; Director of Photography: Gillian Garcia; Behind the scene: Jonpaul Douglass; Stylist: Clare Byrne; Hair & MakeUp: Tamara McNaughton, Ozzy Salvatierra, Andrew Fitzsimons, Amy Nadine; Producer: Cat Crawford; Production: Red Hook Labs; Post Production: Griffin Post Productions.