Puma Football Global Social Campaign
"Rise Above" is a campaign featuring Marco Reus, Saint-Maximin, Mario Balotelli, Sergio Agüero Hector Bellerin, Julian Weigl and Olivier Giroud, created to launch Puma's Uprising Pack - the new football boots with improved feel and a customizable fit.
To rise above, you need to reach new levels. Forget the past, train hard, never settle. See the world differently, find new angles and perspectives. That's exactly what we've done with the campaign concept and art direction. We pushed the boundaries of football storytelling by using new perspectives as a visual concept.
Art direction for shooting, pre and post production